But why wouldn't a seller simply print postage directly from the marketplace? offers integration with many marketplaces and services, allowing you to import orders from eBay, Amazon, Etsy, and PayPal, for example. So, for example, you can select a rule for the number of days a package should take to get to its destination, or add a rule to choose the "Least expensive mail class." If you don't want the system to automatically select the best rate for you, " will add a gold star next to the most cost-effective rate so you can visually see what the lowest USPS cost option is," says Nash. Use First Class (Priority Mail if necessary).Order must arrive within (select X number of) days.The rules for Domestic Mail, for example, give you five options to choose from: You can set rules for Domestic, International, or Military mail. Once you set up your rules, will automatically select the best mail class for your package based on cost, delivery date requirement or the box size. To use the BestRate Rules Engine, you set up rules for different scenarios in the interface, and the engine can decide for you which type of postage is best to choose based on those rules.Ībove: An example of the BestRate Rules Engine showing a seller the "least expensive mail class" for his specific package (in this case, First-Class Mail). "On top of that, shippers can easily get into a pattern and choose the same option all the time (Medium Priority Mail Flat Rate Box), without realizing the rates change every year, and there can be better options year by year."
"Since there are so many USPS shipping options to choose from, picking the correct rate can be confusing for even the most experienced shipper," says Nash. One of the most helpful features offers now is what's known as the "BestRate Rules Engine." BestRate is a relatively new product that released in October 2013. We sat down with 's Senior Director of Online Marketing Eric Nash to learn about the latest and greatest offerings, from marketplace integration to a feature that helps merchants choose the best mail service for each transaction. If you haven't looked at them lately, you might be surprised at the features they offer today. has evolved a lot over the years, from the early days where printing postage at home was a novelty. In the last issue, we took a look at Endicia. If you sell on multiple channels, or if you want greater flexibility, you might investigate services whose sole mission is to help shippers save time, be more efficient, and turn shipping into a competitive advantage. Printing postage labels online makes sense for many online sellers, especially now that the USPS gives discounts for purchasing postage online.
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